Saul Bass was born in New York City in 1920 and is a widely acclaimed graphic designer with a career spanning over 40 years. Among his most famous works are the title sequences for such classic films as The Man with the Golden Arm (1955), North by Northwest (1959), and Psycho (1960). Bass used his innovative ideas and unique perspective of the world to influence his art, engaging his audiences and developing the graphic design industry in the process. Hitchcock's famous shower-murder scene in Psycho owes its success to the design work of Bass' storyboards. Bass' short documentary Why Man Creates (1968) was spotlighted on the premiere episode of 60 Minutes (1968) in 1968. He is also responsible for the logos of many prominent corporations like AT&T, United Airlines, and Dixie. Bass died in Los Angeles in 1996.