He studied film at the Center for Cinematographic Studies of Catalonia and the University of Valladolid, and graduated in Geography and History from the University of Alicante. After leaving the country of Neverland he started his own path as a professional directing advertisements, documentaries and music videos. While trying to figure out how to return to Neverland - where he should never have left - he spends his time telling stories with images and advertising for brands that sell dreams and smoke