Craig has been in the film industry for over 20 years. The first decade was spent in theatrical distribution at Disney and Fox, working on the release of such title as Pirates of the Caribbean, Finding Nemo and Star Wars Episode III Craig then started his own production company,. Credits include the Sundance winner Like Crazy, the UK's submission for Best Foreign Language Oscar 2018, My Pure Land and the UK's highest selling DTV title in 2015, Rise of the Krays. Craig also produces XR experiences. Winning a Vodaphone Techstarter award and the 2019 Unity for Humanity award.